Assessment
We review your team's current knowledge, tools, and live account setup — then build the training agenda around what they actually need, not a standard curriculum. Gap analysis first. Topics second.
Services
Performance Marketing Training
We train your in-house team to run this process on their own.
Some teams don't need an agency long-term — they need to understand what good looks like and how to get there themselves. We run training that covers the same process we use with clients: how to plan campaigns, brief and test creative, read attribution data, and make budget decisions based on evidence instead of gut feel. Delivered across your actual accounts, not generic case studies.
What's included
- Paid media strategy and channel planning fundamentals
- Campaign structure and bidding — what to set and why
- Creative testing methodology: brief writing, control groups, reading results
- Landing page message match and post-click conversion review
- Attribution and tracking setup — what to trust and what not to
- Reporting frameworks: what to measure, how to present it, how to act on it
- Live account review during sessions — your actual campaigns, not demo accounts
- Q&A and follow-up support after each session
How it works
Sessions
We run training across 2–4 sessions, working through your actual accounts and campaigns rather than textbook examples. Every session ends with something your team can apply before the next one.
Handoff
We document the process, answer follow-up questions, and leave your team with a repeatable system they own. The goal is for them to run independently — not to stay dependent on us.
Who this is for
In-house marketing teams managing paid media without a formal performance background
Brands planning to bring agency work in-house and need to build the capability first
Teams that work with agencies but want to understand enough to evaluate and direct the work
Growth-stage companies building their first in-house paid media function from scratch
Why Purgasius
- Training runs on your actual accounts and campaigns — not demo data that doesn't match your business
- We teach the process, not just the platform — so the team can adapt when tools and interfaces change
- Available as a one-time engagement or structured over multiple sessions with follow-up support
Tell us about your team
Share a bit about your team's background and what you're trying to build. We'll suggest a format that makes sense for where they are now.
Tell us about your team