Strategy
We define which platforms deserve budget, what audiences to target at each funnel stage, and brief the creative before production starts. Budget allocation follows the strategy — not the other way around.
Services
Paid Social Advertising
Meta, TikTok, LinkedIn, and others — audience and creative built for your funnel.
Paid social campaigns fail when the audience is too broad, the creative is generic, or targeting hasn't been adjusted to match how the platform's algorithm actually works. We build campaigns around funnel stage, test creative with proper control groups, and manage audiences as the platform learns — not as the platform wants us to.
What's included
- Platform selection and channel strategy (Meta, TikTok, LinkedIn, Pinterest, X)
- Audience research and targeting framework by funnel stage
- Creative brief and ad production (copy + design)
- Campaign structure by funnel stage: awareness / consideration / conversion / retention
- A/B testing with proper control groups — no changing two things at once
- Landing page review and ad-to-page message match
- Cross-platform attribution setup and tracking
- Weekly performance reporting tied to revenue, not reach
How it works
Creative & Launch
We produce the ads, build the campaign structure, configure audiences, and run every new creative concept against a control group. Nothing scales until we know what's driving the result.
Test, Scale & Report
We review test results weekly, scale what wins, cut what's losing, and send one report that shows what the work actually produced — not impressions, not reach, and not each platform's own inflated numbers.
Who this is for
Ecommerce brands scaling paid social past initial ROAS targets
Mobile app teams running install and re-engagement campaigns
SaaS and subscription businesses building awareness and driving trial signups
B2B brands using LinkedIn for demand generation and pipeline
Why Purgasius
- Creative and media buying are handled by the same team — no brief lost between an agency and a freelancer
- Every test runs against a control group — so we know what actually caused a result to change
- We report on MER and CAC, not just platform ROAS — because ROAS alone doesn't tell you if you're making money
Get a free paid social review
Send us your account and we'll tell you where the spend is working, where it isn't, and what we'd do differently — before you commit to anything.
Get a free paid social review