Services

Marketing Measurement & Attribution

Tracking and modeling that tie every channel back to one trustworthy number.

Most teams are making budget decisions based on what each platform claims. The problem is that Meta, Google, and TikTok all claim credit for the same conversion. MER is up but revenue isn't. ROAS looks fine but CAC is climbing. We build the measurement systems that show what's actually happening — across all channels, in one place, using one number you can trust.

What's included

  • Conversion tracking audit — finding what's broken, double-counted, or missing
  • Tracking setup and configuration: GA4, server-side events, pixel, UTM framework
  • Attribution model review and selection — last-click, data-driven, linear, time-decay
  • Cross-channel reporting framework: one view across all platforms
  • MER, ROAS, and CAC baseline setup and benchmarking
  • Platform data reconciliation — Meta vs GA4 vs CRM vs actual revenue
  • Weekly unified reporting with actionable recommendations
  • Tracking QA and ongoing accuracy monitoring

How it works

STEP 01

Audit

We go through every tracking touchpoint — pixel, events, GA4, CRM integration — document what's firing correctly, what's broken, and what's being double-counted. You get a written summary of what you can actually trust before we touch anything.

STEP 02

Build

We set up the tracking, configure the attribution model that fits your business and sales cycle, and connect all data sources into a single reporting view. One number per channel, one total per week.

STEP 03

Maintain & Report

We monitor tracking accuracy, flag discrepancies the moment they appear, and deliver one weekly report that ties every channel back to revenue — not platform dashboards that each tell a different story.

Who this is for

Teams making budget decisions based on platform data they can't fully trust

Brands scaling spend who need reliable data before they go further

Companies where channel ROAS figures don't add up to actual revenue collected

Marketing teams that need to justify budget decisions to finance or leadership

Why Purgasius

  • We don't let platforms define what counts as a conversion — we set that based on your actual business goal
  • One unified report per week — no piecing together data from five different dashboards
  • We flag tracking discrepancies before they affect budget decisions, not after

Get a free tracking audit

We'll review your current setup and tell you what's working, what's broken, and what decisions you shouldn't be making based on the data you have right now.

Get a free tracking audit