Audit & Strategy
We review your existing account — or start from scratch — map the keywords worth buying, and set the CPA or ROAS targets before any budget moves. You know exactly what we're optimizing for before a campaign goes live.
Services
Paid Search Management
Google & Bing campaigns built around real search intent and disciplined bidding.
Most paid search accounts spend money on the wrong terms, trust automated bidding without understanding what it optimizes for, and report on clicks instead of customers. We build search campaigns around what people are actually looking for — and what they need to see before they convert.
What's included
- Keyword research and search intent mapping
- Campaign structure and ad group architecture
- Ad copy writing and A/B testing
- Bidding strategy setup and ongoing management
- Negative keyword development and ongoing refinement
- Quality Score and landing page alignment review
- Conversion tracking and attribution setup
- Weekly performance reporting with clear next steps
How it works
Build & Launch
We build the campaign structure, write the ads, configure bidding, and connect tracking. Nothing goes live until attribution is working and the baseline is set.
Optimize & Report
Every week: we review search term reports, adjust bids and keywords, pause what's losing, and send one report that shows exactly what the spend produced — in revenue or leads, not clicks.
Who this is for
Ecommerce brands with a product catalog and clear revenue targets
SaaS companies optimizing for trial signups or demo requests
Mobile app teams running install or event-based campaigns
B2B businesses generating qualified leads at a target CPA
Why Purgasius
- We don't hide behind platform automation — we understand it and override it where it benefits you
- Every search term report gets read by a person, not summarized by an algorithm
- One report per week, tied to your actual business metrics — not platform stats that look good but don't match revenue
Get a free paid search review
We'll go through your account and tell you exactly what's working, what isn't, and what to fix first — no strings attached.
Get a free paid search review